Marketing Analysis (Advanced Edition only)
- A products wizard to add up to 10 product lines and unlimited products per product line
- Assumptions (general, product mix, main competitors)
- Overview
- Internal factors
- External factors
- Product mix
- Suppliers
- Market analysis
- Geographic markets
- Customers
- Product/market combinations
- Customer appreciation
- Competitors
- Competitive products
- Pricing goals & strategies
- Pricing analysis
- Distribution mix
- Marketing personnel
- Human resource development
- Market research
- Effectiveness of the market research
- Advertising budget
- Strengths & weaknesses
- Problems & possibilities
- Conclusions
- Actions
- Ratios
- Timeline
Marketing Planning
- A products wizard to add up to 10 product lines and unlimited products per product line
- Assumptions (general, product mix,
main competitors)
- Overview - with charts (4 years)
- Internal factors
- External factors
- Product mix
- Suppliers
- Target markets
- Product/market combinations
- Competitors
- Pricing mix
- Distribution mix
- Marketing personnel
- Human resource development
- Market research
- Marketing goals & strategies
- Sales estimates
- Sales projections monthly (3 years)
- Sales projections annual (5 years)
- Advertising budget monthly (3 years)
- Advertising budget annual (5 years)
- Marketing budget quarterly (1 year)
- Marketing budget annual (5 years)
- Budget comparison quarterly (1 year)
- Budget comparison annual (5 years)
- Evaluation and progress control
- Expected ratios
- Timeline
|